They now need to specify each their strategy

And now, that what is it Yahoo! and Microsoft have finally finalized, last week, the partnership concluded in July 2009 in the field of research. They now need to specify each their strategy. The two companies come together, but their engines remain separate. "Microsoft is our partner, Bing is our competitor," summarizes Yoëlle Maarek, Director of the centre for research of Yahoo! to Haifa, Israel, passage in Paris yesterday. Microsoft, which had initially wished to buy Yahoo!, will enable this agreement to use its partner to all its "premium" sponsored links advertising Board Access to the network expanded Yahoo! will enrich the traffic of the software publisher.

In addition, the two companies will benefit from a common "plumbing". Requests that were processed on computers in Yahoo! will switch country on Microsoft servers, releasing vast resources. The Internet firm will reduce its energy bill (it must be cool all these computer rooms) and save 500 million of operating income. Above all, it can reallocate the computing power and storage to other space applications... targeting specifically the famous "user experience", a term which in commercial jargon means the satisfaction of the client.

In this area, argues Yoëlle Maarek, Yahoo! is not a follower, despite the overwhelming dominance of Google on the search engine market. Sunnyvale firm, which saw its net income increase by 43 in 2009, is certainly not the culture of engineers from its competitor because, historically, the service has been designed as a directory of Web sites and not as an algorithm. Nevertheless, argues, Yahoo! is leading in innovation: "We are a company of researchers." They come to us because we encourage them to publish articles in scientific journals. We take this risk to validate our ideas and to challenge us.

An engine to "find".

A few examples of innovations in the Yahoo! Labs Yoëlle Maarek cites the "assisted search", which anticipates the words that the user is typing in the search box.

Or even Search Monkey, a small application that Web publishers can implement page several deep links from the page of results of the search, as well as engine of the mini-photos. The society now pushes Search Pad: rather than respond to a search, it is analyzing a series of queries to refine the need for the user and verify that it is not an ephemeral need. "The idea is to have a motor for"find", and"find"." "Did we in the early stages in this area", said Yoëlle Maarek.

The case of Yahoo! user experience, it is probably the "Web of objects", not to be confused with the Internet of things. Yahoo! France offers this service, which is to generate Web pages in real time to aggregate the most relevant results already since last summer. You want to travel A structured page presents the flights of the airline companies, hotel bookings, tourist sites, etc. In finance, stock market of the company in a dispatch appears next to the information. You can consolidate results related to news, music, television... without mixing research and advertising, of course. Yahoo! and explores the presentation of the contents, its historical specialty. "Internet users begin their research by others, but they often leave them home", welcomed Yoëlle Maarek. This enough to return in the search market share