As its serial number there will be other Nexus

Apple had not yet unveiled his famous Tablet touch screen - it is for this Wednesday in San Francisco - that the blogosphere already betting taking place on the imminent launch of a terminal of the same type by Google! And for good reason: since January 5, war is declared between the two icons of Silicon Valley. This day, since the "Googleplex" remote barely 15 kilometres of the Apple's HQ, the young giant of the Internet was in fanfare its Nexus One. In developing its first mobile phone (whose production was subcontracted to the Taiwanese HTC), Google made no mystery of his ambitions: offer an alternative to the iPhone, which is imposed in just two years as a public standard for "smartphone".

Design and store applications based on the famous toy from Apple, camera and still more powerful processor and, of course, all the "more" home (search engine, YouTube, Google Earth, Gmail)... this "Google phone" was thought as a true "iPhone killer". Las, success seems not yet to the appointment: the Nexus One does to would be sold only in 20,000 best in the first week of marketing, while Apple had elapsed in 2007 1.6 million iPhone in the same time! In terms of ergonomics and functionality, the Google phone is struggling to compete with the "must have" of the moment. And the iPhone now offers 125.000 free and priced applications (which have already been downloaded 3 billion times!) when Nexus is aligned for the time being as 18,000. But is no mistake: Google is not throwing the sponge. As its serial number, there will be other Nexus. This incursion of "pure player" of the Internet in the hardware should be seen as a tactical defensive movement and a strategic shift in long term. Google as Apple are determined to take advantage of the great boom in mobile Internet. And so much to do, all two want to assume the largest share of the pie. "While the Internet has conquered 1.5 billion users in 20 years on fixed networks, the next billion Internet users be mobile." "It is one of the major axes of development of the digital economy in the coming years", wrote Google black on white in a recent note to Arcep, the French Constable of telecoms. It reads in trough a confession and fear: If search engines world star experienced a meteoric rise through the generalization of the Internet from home, that will be tomorrow if the Web becomes mobile with the democratization of "smartphones" and other mobile terminals (SFF PC, bars...) Analyst Morgan Stanley star, Mary Meeker, has predicted that five years before there will be more "mobinautes" than sedentary people!

"Only the paranoid survive": two young dads of Google, Sergey Brin and Larry Page, have learned the lesson of the old sage Andy Groove, the founder of Intel. The first offensive of Google on the front of the mobile Internet has been the development orbit of Android in 2008: an operating system for "smartphones" designed to be embedded in the terminals of the major manufacturers, Asian including (HTC, Samsung etc.). But today the phones running Android represent only 3.5 of the market of "smartphones" according to IDC... compared to 14 for the one iPhone. Victory by K - O of Apple. But the digital ogre Google has not waived chewable in the Big Apple ". Then, after the Nexus One, there is no doubt a Two and a Three. And perhaps a "Google Tablet". The Internet giant will fire all wood, because he plays his future in this case. To not have felt the Web wind turn ten years ago, Microsoft has left Google become the main gateway on the Internet. Gold Apple, which has already sold nearly 35 million iPhone, seems set to become the first "hub" for the mobile Internet access. Especially if this "iSlate" or "iPad" tablet should discover this evening at 7 p.m. (Paris time) the same phenomenal success.

There is of course the great business applications more than 1 billion has already reported to Apple. But, for Google, which arrogated to about 90 of the market of sponsored links, the risk is greater still escape the advertising revenues for the benefit of the manufacturer of the iPhone. In 2008, mobile advertising was "only" 2 billion to $ 60 billion on the Internet. But the growth of pubs "georeferenced" looks explosive. Google as Apple realizes this. The first blew the second specialty Board AdMob late 2009 for $ 750 million. The firm Apple replied to is offering concurrent authority Quattro Wireless... the day of the launch of the Nexus One by Google. In this war of the mobile Internet which is just beginning, there is no district to his friend yesterday and it combines with his best enemy: for the latest news, Apple would consider expel engine Google of its iPhone to replace it with Bing, the Microsoft! Short, understand, today, why the CEO of Google, Eric Schmidt, resigned from the Board of Directors of Apple this summer as a folding Ambassador hastily baggage before the outbreak of hostilities.